|
The following
steps outline our approach and study of lighting food. The study was divided
into seven main components resulting in conclusions that addressed the
hypothesis.
1. questions
We began by visiting a recently constructed grocery store that had given
special attention to the electric lighting design. Consequently, we asked:
? What is significant about the lighting?
? Why is it important to install
various types of lamps in specific public places of the store?
? At what locations are the
"special" or atypical lamps installed?
? Is the lighting design attractive?
Does it evoke any feeling- cold/warm?
? Does the lighting design
aid in creating a separate space, a space perceived to be different than
the adjacent one?
2. illuminance readings
(foot-candles)
Two grocery stores were visited exhibiting a significant contrast in lighting
fruit, vegetables, and fresh meat. Using a hand-held Sylvania light meter,
illuminance readings were conducted at heights corresponding to the displayed
food.
At Store A:
b. center of produce/fruit area
c. side of produce area
d. meat display
At Sore B:
b. center of produce/fruit area
c. side of produce area
d. meat display
3. color rendering research
Upon determining the types of lamps used at the two grocery stores, product
data was found. Knowing the characteristics of the lamp types began to
shape our understanding of why food appearance varies indoors. Additionally,
generic electric lighting information was researched to compare published
product data with general references. Research information was posted
under "Appendix."
4. light boxes
The grocery store reconnaissance revealed that four types of lamps were
used to illuminate fruit, vegetables, and fresh meat:
1. MR-16
2. Fluorescent Tube
3. Full-spectrum Incandescent
4. Incandescent
These four lamps were purchased along with material to construct light
fixtures. Four identically sized cardboard boxes were lined with white
paper with an opening atop each for a light fixture. A small lid was left
in place so the lamp would be hidden from view.
Food was purchased that represented the fruit/vegetable/meat color spectrum:
-banana, tomato, lemon, green bell pepper, red bell pepper, yellow bell
pepper, and orange
-fish, beef, and chicken
Four of each item was purchased so when placed within boxes, each box
would appear uniform and similar. The items were divided into two categories;
fruit and vegetables and fresh meat. Everything was washed and meat was
placed on white paper plates.

5. questionnaire
A simple questionnaire was created to accompany the light boxes. The questionnaire
was meant to work in unison with the display of the light boxes. A time
was set to display the fruit and vegetables in the light boxes in a darkened
room. Classmates were asked to visit the room and mark on the questionnaire
which box they thought best displayed the food. A space for comments was
provided. As little information as possible was given to people. They
were told that the four boxes imitate lighting design found at grocery
stores.
After 2 hours, the produce was removed and substituted with meat. The
same procedure was repeated.

6. photographs
Photographs were taken the night before the exhibit to conduct a mock-up
of how the exhibit would be executed and to document the study procedure.
Items were divided into color groups of yellow and green produce and white
and red meat. Photos were taken of each color-group of food in each box
so references could be drawn later if the questionnaire revealed that
certain lamps were found to compliment certain items more. (ex: fluorescent
may compliment tomatoes but make a banana look sickly).
During the questionnaire exhibit, photos were taken to document how the
study worked.
7. analysis
Opinions and results from the questionnaire were tabulated and placed
in the "Result and Analysis" section of the web site.
|