The University of Tennessee-Knoxville: Ph. D. in Communications, May 1998; Fields of Study: Communications, Advertising and Marketing; Dissertation: Antecedents and Effects of Privacy Concerns Among On-Line Consumers
Boston University: Masters of Business Administration, September 1993; Degree awarded with High Honors; Fields of Study: Marketing and Organizational Behavior
Northwestern University: Bachelors of Science in Speech, June, 1980; Field of Study: Radio-TV and Film

The University of Oregon September 1998-Present: Assistant Professor– School of Journalism and Communication

The University of Tennessee-Knoxville August 1995-August, 1998: Adjunct Professor -College of Communications (June-August, 1998); Graduate Teaching Associate-College of Communications (August 1995-May, 1998)

Boston University September 1993-May, 1995: Assistant Professor-College of Communications

Courses Taught: Undergraduate: Introduction to Advertising, Principles of Advertising, Advertising Campaigns, Advertising Management, Advertising Professional Seminar, Media Planning, Oral Presentation, Organizational Communication, Advertising and Society, Advertising in Cyberspace

: Graduate: Advertising Management, Advertising Campaigns, Organizational Communication, Negotiation and Conflict Resolution, Advertising in Cyberspace, Mass Communication Research Methods

Research Interests

Advertising and New Technology; Privacy Issues; Information Overload; On-Line Research Methods

Honors: Chancellor's Citation: Outstanding Professional Promise, 1998; Outstanding Ph.D. Student, College of Communication, 1997; Beta Gamma Sigma; Phi Kappa Phi

Funded Research University of Oregon New Faculty Award, 1999: $3000 to study advertising practitioners’ opinions regarding consumer privacy

American Academy of Advertising Dissertation Proposal Award, 1997: $500 in support of doctoral dissertation research

Publications: Sheehan, Kim Bartel (in press), "An Investigation of Gender Differences in Online Privacy Concerns and Resultant Behaviors," Journal of Interactive Marketing .; Sheehan, Kim Bartel and Mariea Grubbs Hoy (in press), “Flaming, Complaining, Abstaining: How Online Users Respond to Privacy Concerns,” Journal of Advertising.; Sheehan, Kim Bartel and Sally J.McMillan (1999), “Response Variation in E-Mail Surveys: An Exploration,” Journal of Advertising Research 39,4.; Sheehan, Kim Bartel and Mariea Grubbs Hoy (1999), ”Using E-mail to Survey Internet Users in the United States: Methodology and Assessment," Journal of Computer Mediated Communication, [On-line], 4, (3). Available: http://www.ascusc.org/jcmc/vol4/issue3/sheehan.html; Taylor, Ronald E. and Kim Bartel Sheehan (1997), “Teaching Job Search Skills to Advertising Majors,” Journal of Advertising Education, 2:1.; Bartel, Kim (1995) "Applying Multiple Communication Channels to Business Communications Classes," Business Communication Quarterly, June.

Published Conference Proceedings: Sheehan, Kim Bartel (1999), “Navigating the Obstacle Course: The Faculty Search Process.” Presented at the 1999 American Academy of Advertising Conference, March 26, 1999, in Albuquerque, NM.; Sheehan, Kim Bartel and Mariea Grubbs Hoy (1998), “Sugging, Frugging and the Emperor of Japan: Using E-mail to Survey Internet Users Nationwide.” Presented at the 1998 Direct Marketing Educator’s Conference, October 11, 1998 in San Francisco, CA.; Sheehan, Kim Bartel and Mariea Grubbs Hoy (1998), “Privacy and On-Line Consumers: Comparisons with Traditional Consumers and Implications for Advertising Practice.” Presented at the 1998 American Academy of Advertising Conference, March 28, 1998 in Lexington, KY.; Sheehan, Kim Bartel and Mariea Grubbs Hoy (1997), "E-mail Surveys: Response Patterns, Process and Potential.” Presented at the 1997 American Academy of Advertising Conference, April 7, 1997, in St. Louis, MO.

Paper Presentations: Sheehan, Kim Bartel (1999), “Toward a Typology of Online Users and Privacy Concerns.” To be presented at the Association for Education in Journalism and Mass Communications Annual Conference, August 1999, in New Orleans, LA.; Sheehan, Kim Bartel and Mariea Grubbs Hoy (1997), "Warning Signs on the Information Highway: An Assessment of Privacy Concerns of On-line Consumers." Presented at the Association for Education in Journalism and Mass Communications Annual Conference, August 2, 1997, in Chicago, IL. Awarded Best Paper: Advertising Research Division.; Sheehan, Kim Bartel and Mariea Grubbs Hoy (1996), "On-Line Consumers' Perceptions of Privacy," presented at the 1996 Direct Marketing Educator's Conference, October 27, 1996, in New Orleans, LA.

Special Topics Presentations: “On-Line Research at the University,” Special Topics Presentation at the University of Tennessee Research Symposium, February 27, 1998. Panel addressed University policy and issues regarding various aspects of on-line research.

Book Reviews: Sheehan, Kim Bartel (in press). Nike Culture, Robert Goldman and Stephen Papson. Journalism and Mass Communication Quarterly.; Sheehan, Kim Bartel (in press).Advertising and the World Wide Web, edited by David W. Schumann and Esther Thorson. Journalism and Mass Communication Quarterly 76, 3.

Professional Service: American Academy of Advertising-Membership Committee 1999-01; SOJC Scholarship Committee 1998-99; SOJC Ad Hoc Workload Committee 1998-99; UT-K Teaching Committee 1996-97; BU Curriculum Committee 1994-95; BU Faculty Search Committee 1994-95; BU Women In Communications, Inc., Faculty Advisor 1993-95

Affiliations: American Academy of Advertising; Association of Educators in Journalism and Mass Communication; Mid Oregon Ad Club

Professional Experience: Marketing and Advertising Consultant September 1992-May 1998; Lawner, Reingold, Britton and Partners January 1989-August 1992 Vice President, Associate Media Director; Foote Cone and Belding, Chicago January 1984-January 1989 Media Supervisor; Darcy McManus and Masius, St. Louis October 1980-January 1984 Media Planner

Updated September 21, 1999