mere exposure effect: The more exposure we have to a stimulus, the more apt we are to like it

Mita, Dermer & Knight, 1977

mirror image/photo study

Zajonc (ZY-onz): We don't have to be aware of exposure for it to have an effect

Proximity and liking:

Segal and police academy students

Halo effect - tendency to attribute other positive qualities to someone with one salient positive quality.

Parental investment theory - idea that male and female mating strategies will differ depending on what is required of them in parenting.

Clues to female fertility:

Youth

Beauty

Health

.70 waist to hip ratio

- sign of puberty

- sign of ability to withstand difficulties of pregnancy

Harrison & Saeed (1977) - content analysis of real personal ads found in a newspaper.

Women were more likely than men to:

* offer attractiveness

* seek financial security

* seek partners older than themselves

Men were more likely than women to:

* seek attractiveness

* offer financial security

* seek partners younger than themselves

In general:

Males-- more upset, jealous about sexual infidelity

Females-- more upset about emotional infidelity

Longterm mating strategy raises problem of guaranteeing paternity for males

Evolutionary psychology: Interested in explaining how species-wide preferences and strategies could be adaptive--that is, help a member of the species to survive and reproduce.

Evolved pattersn of behavior are only one component of human behavior.

also: learning

culture

individual differences.