Pick ONE of the options below, and use what you have learned so far about social influences on behavior to address the question. Note, you must explain why the techniques you chose will work, and back them up with research findings. Creativity will be smiled upon; innovative techniques that are not currently being utilized will also be rewarded, especially if they could actually be implemented.

Option 1: Apply what you know so far about attitudes and social behavior to help the U of O admissions office recruit a great incoming class for Fall 1997. Specifically, your job is persuade students who might be considering other schools (e.g., UC-Berkeley, University of Colorado at Boulder, Lewis and Clark, etc.) to come here, using persuasion techniques discussed in the readings and class.

Option 2: Suppose that Paula Jones's sexual harrassment case against President Clinton had gone to trial. Pick one: You are either the defense lawyer (for President Clinton) or you are the prosecution lawyer (for Paula Jones). Apply what you know so far about attitudes and social behavior to win the case. Specifically, if you choose to be the defense, describe how you would persuade the jury that Clinton is not guilty; if you choose to be the prosecution, describe how you would persuade the jury that he is, using persuasion techniques discussed in the readings and class.

Keep in mind that for both options, your strategies should reflect what you have learned in this course. That is to say, you should NOT devote your paper to strategies that sound intuitively good, but that are not supported by research.

Once again, if you are citing a study that Aronson has cited in The Social Animal, you should use the "as cited in" format (e.g., "Eagly, Wood, & Chaiken, 1978, as cited in Aronson, 1995"). Remember, to get these references you will almost definitely have to check the endnotes for each chapter located at the end of the book. If you are citing a study you read in the reading packet, you may cite it as if you read the original (e.g., "Ferrari & Leippe, 1992"). If you are citing a general statement by Aronson which he does not back up with a specific reference, you may simply cite Aronson (e.g., "Aronson, 1995"). If you are using references not found in the texts, you must include a list of references at the end of your paper.

Do not put your name on your paper. Instead, identify yourself with the class ID number you used for the last paper.