Basic research -

pursuit of knowledge with the goal to describe, predict and explain a phenomenon.

 

Applied research -

pursuit of knowledge with the goal to modify or improve current state.

 

 

normative decision making -

What is the BEST way to make decisions?

note: what constitutes Abest@ must be defined-

fastest?

fewest errors?

greatest satisfaction afterwards?

 

descriptive decision making -

How do people ACTUALLY make decisions?

 

prescriptive decision making -

How can decision making be IMPROVED?