Basic research
-pursuit of knowledge with the goal to describe, predict and explain a phenomenon.
Applied research -
pursuit of knowledge with the goal to modify or improve current state.
normative decision making -
What is the BEST way to make decisions?
note: what constitutes Abest@ must be defined-
fastest?
fewest errors?
greatest satisfaction afterwards?
descriptive decision making -
How do people ACTUALLY make decisions?
prescriptive decision making -
How can decision making be IMPROVED?