1. In what way is a 100% chance of losing $100 the same as a 25% chance of losing $400? Which is a sure loss? If given a choice between the two, which do people generally prefer? How can we rephrase the question to reverse people=s preferences?

2. Can you think of a cognitive dissonance explanation of Schuman and Presser=s (1981) findings in the study where they asked Americans about freedom of the press in the US and in Russia?

3. If I wanted you to pick a particular multiple choice answer on your next quiz, based on Schuman and Presser=s (1981) findings, where should I put the answer?

4. What=s a pseudo-opinion? If pseudo-opinions aren=t real opinions, why are we concerned with them? Are pseudo-opinions more or less susceptible than true opinions to context effects?

5. What are Afilters?@ What are some examples? Why are they useful?

6. Despite the findings in the study discussed in #2 (above), what did Prothro & Grigg (1960) find? How does knowing the abstractness or specificity of an issue help us to explain their results? How do Corey=s (1937) and Darley and Batson=s (1973) results illustrate the effects of specificity?

8. If you wanted to produce survey results suggesting that your Apet@ issue was a serious concern of many people, what kind of question would you write for the survey?

9. When looking at possible losses, are people more risk averse or more risk seeking? What about when looking at possible gains? How does this pattern explain Kahneman & Tversky=s AAsian flu@ results?

10. Generally, money is thought of as a common denominator -- things can be consistently compared in terms of how many dollars they are worth. What are some examples of phenomena that suggest that one dollar is not always equivalent to another dollar? How does Quattrone and Tversky=s (1988) Aratio-difference@ principle explain these findings?