Writing decisions
To what audience?
Subject Specialists? Social Scientists? Academic Generalists?
Policy-makers? Popular?
For what purpose?
Attention? Interest? Persuasion?
Appearances of Authority?
Author, Citations, Presentation: Title/literacy/layout
Elements of Legitimacy?
Evidence, Means of Analysis, Context, Presence
Organization?
Theme/Topic, Narrowing/Expanding Focus, Puzzle-Explication,
Narration/Analysis, Chronology