Writing decisions

To what audience?

Subject Specialists? Social Scientists? Academic Generalists? Policy-makers? Popular?

For what purpose?

Attention? Interest? Persuasion?

Appearances of Authority?

Author, Citations, Presentation: Title/literacy/layout

Elements of Legitimacy?

Evidence, Means of Analysis, Context, Presence

Organization?

Theme/Topic, Narrowing/Expanding Focus, Puzzle-Explication, Narration/Analysis, Chronology