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Charles H. Lundquist
College of Business
Courses
 Accounting Courses (ACTG)
Business Administration Courses (BA)
Business Environment Courses (BE)
Decision Sciences Courses (DSC)
Finance Courses (FIN)
Management Courses (MGMT)
Marketing Courses (MKTG)
Sports Business Courses (SBUS)
Prerequisites
Except for business administration courses (BA), 300- and 400-level courses are open only to accounting and business administration majors. Consent of a Lundquist college academic adviser is a prerequisite for courses numbered 401, 403, and 405–409.
 Accounting Courses (ACTG) [back to top]
199 Special Studies: [Topic] (1–5R)
211 Introduction to Accounting I (4) The accounting model and financial statements for external users. Prereq: sophomore standing.
213 Introduction to Accounting II (4) Reporting of assets, equities, revenues, and expenses. Cost information and uses in management planning and control. Budgeting, manufacturing cost flows, and product costs. Prereq: C– or better in ACTG 211.
320 Accounting Information Systems (4) Role of information in modern organizations. Systems concepts. Data-processing technology. Transaction processing from recording to reporting. Revenue and expenditure cycles. Accounting controls. Auditing systems.
340 Accounting for Entrepreneurs (4) Sources and uses of cash in the context of start-up and small firms. Emphasis on cash generated by operations and used for operations and growth. Secondary emphasis on external sources of cash.
350 Financial Accounting Theory I (4) Financial reporting and its uses. Financial statement information and uses in valuation and performance evaluation.
352 Financial Accounting Theory II (4) Concepts of recognition and measurement applied to a broad variety of business transactions. Applications of generally accepted accounting principles to specific transactions. Prereq: C– or better in ACTG 350, FIN 316.
360 Cost Accounting (4) Development and communication of cost information to assist in planning, motivating managers, controlling costs, and evaluating performance.
401 Research: [Topic] (1–21R)
403 Thesis (1–12R)
405 Reading and Conference: [Topic] (1–21R)
406 Special Problems: [Topic] (1–4R)
407 Seminar: [Topic] (1–4R)
408 Workshop: [Topic] (1–21R)
409 Practicum: [Topic] (1–3R)
410/510 Experimental Course: [Topic] (1–4R)
440/540 Auditing Concepts (4) The audit environment, examinations of financial statements, and the audit process. Includes professional standards, audit sampling, and the audit profession. Prereq for 440: C– or better in ACTG 320 and 352.
450/550 Advanced Financial Accounting (4) Accounting for equity; financial accounting and reporting for corporate consolidation. Prereq for 450: C– or better in ACTG 352.
470/570 Introduction to Federal Taxation (4) Federal income tax law covering primarily the taxation of individuals. Introduction to tax planning.
503 Thesis (1–16R)
601 Research: [Topic] (1–16R)
603 Dissertation (1–16R)
605 Reading and Conference: [Topic] (1–16R)
606 Special Problems: [Topic] (1–16R)
607 Seminar: [Topic] (1–5R) Current Research in Accounting is a recent topic.
608 Special Topics: [Topic] (1–16R)
609 Practicum: [Topic] (1–3R)
610 Experimental Course: [Topic] (1–5R) Recent topics include Developing the Business Professional.
617 Taxation of Business (4) Taxation of business entities (C corporations, partnerships, S corporations, and limited liability companies) as they form, operate, and dissolve.
618 Taxes and Business Strategy (4) How to use economic analysis as a tax planning tool, thereby incorporating tax factors in economic decisions. Prereq: ACTG 617.
620 Entrepreneurial Accounting (3) Examines selection of a company’s legal organizational structure; compensation strategies for small-business owners; cash-flow budgeting, management, and forecasting; and financial statement analysis. Prereq: M.B.A. core courses or equivalent.
625 Financial Reporting (3) In-depth coverage of the measurement and disclosure principles used to prepare generally accepted accounting principle–based financial statements. Prereq: M.B.A. core introduction to accounting courses or equivalent.
630 Accounting Measurement and Disclosure (4) Recent Financial Accounting Standings Board decisions; current measurement and disclosure conflicts facing the accounting profession. Includes exposure to governmental and nonprofit accounting issues.
631 Financial Statement Analysis and Valuation (4) Examines the role of accounting information in financial decisions. Highlights valuation’s relationship to accounting earnings and book value.
642 Advanced Assurance Services (4) Knowledge and application of generally accepted accounting principles and generally accepted auditing standards systems, design and flow charting, work paper preparation and review, oral and written presentation, and application of judgment. Prereq: ACTG 440/540.
662 Strategic Cost Management (4) Theory and application of management accounting techniques to decisions made under uncertainty in complex business environments.
665 Decision Support Systems (4) Use of technology to create effective decision support systems. Understanding how systems can be created to supply information to managers.
Business Administration Courses (BA) [back to top]
BA 215, 315, 316, 317, and 318 are not open to accounting and business administration majors.
101 Introduction to Business (4) Historical, social, political, economic, and legal environments within which business operates. Interrelationships of the functional areas of management, finance, marketing, accounting, and international studies.
199 Special Studies: [Topic] (1–5R)
215 Accounting: Language of Business Decisions (4) How the accounting model reflects business transactions or events. Interpretation and analysis of financial statements. Understanding cost and revenue information, organization, and decisions. Prereq: BA 101.
315 Economy, Industry, and Competitive Analysis (4) Free enterprise capitalism and market competition. Economic value added, product cost, and product pricing. Organizational arrangements and the control of economic activity. Prereq: BA 101.
316 Management: Creating Value through People (4) Management systems for planning, controlling, organizing, and leading; how they influence human behavior in organizations. Selecting, training, retaining, and motivating the human resource in organization. Prereq: BA 101.
317 Marketing: Creating Value for Customers (4) Market analysis, target customer identification, and development of marketing-mix strategies to deliver superior customer value and contribute to the performance of the organization. Prereq: BA 101.
318 Finance: Creating Value through Capital (4) Financial statement analysis, pro forma statements and capital budgeting, time value of money, net present-value analysis, risk and cost of capital. Prereq: BA 215 or ACTG 211.
352 Leadership and Communication (4) Personal leadership and communication skills. Focuses on self-awareness for leading, persuading, and working with others; effective business writing and speaking; and team development. Students may not receive credit both BA 352 and BA 352H.
352 (H) Leadership and Communication (4) Develops essential business leadership behaviors, including self-awareness, critical thinking, supportive communication, creative problem solving, building power, and influence. Open only to students in the LCB honors program. Students may not receive credit both BA 352 and BA 352H.
361 Cross-Cultural Business Communication (4) Theoretical and practical approach to value dimensions across cultures and their impact on communication in business and professional contexts. Develops intercultural business communication skills. Prereq: WR 121 recommended.
362 Effective Business Writing (4) Theory and practice of writing effectively for U.S. and international business audiences; use of rhetorical, cultural, and organizational analysis to create persuasive business documents. Designed for nonnative speakers of English. Prereq: WR 121 recommended.
363 Effective Business Presentations (4) Contrastive rhetoric approach to business presentations in U.S. and international settings. Students research and learn to present effectively for different purposes and global audiences. Designed for nonnative speakers of English. Prereq: WR 121 recommended.
364 International Business Research (4) International, cross-cultural perspective to communicating information. Presents language, concepts, and strategies needed to conduct international business research and guidelines for communicating research findings. Prereq: WR 121 recommended.
365 Cross-Cultural Negotiation (4) Theory and practice of negotiating effectively across cultures. Research and analysis of culturally specific models for negotiating and experience using those models in cross-cultural simulations. Prereq: WR 121 recommended.
399 Special Studies: [Topic] (1–5R)
404 Internship: [Topic] (1)
407 Seminar: [Topic] (1–4)
410/510 Experimental Course: [Topic] (1–4R)
453 Business Strategy and Planning (4) Capstone course focusing on strategy formulation and decisional processes. Includes writing a business plan that applies knowledge and develops course of action to accomplish organizational objectives. Prereq: completion of 300-level business core courses, senior standing. Students cannot receive credit for both BA 453 and BA 453H.
453 (H) Business Strategy and Planning (4) Provides conceptual tools for in-depth strategic analysis and interactive discussions from sources relevant to the challenge of developing and implementing strategy. Open only to students in the LCB honors program. Prereq: completion of 300-level business core courses, senior standing. Students cannot receive credit for both BA 453 and BA 453H.
605 Reading and Conference: [Topic] (1–16R)
607 Seminar: [Topic] (1–5R)
610 Experimental Course: [Topic] (1–5R) A recent topic is Advertising Media.
612 Analyzing Markets and Industries (15) Analysis of social, global, technological, economic, and legal effects on a business and its industry. Financial accounting, team-building, analytical skills, competitive analysis, and identifying customers.
613 Identifying and Evaluating Market Opportunities (15) Analysis of market opportunities and organizational capabilities to develop a strategic plan. Accounting for planning purposes, financial markets, marketing strategy, and product design. Prereq: BA 612.
614 Managing Business Opportunities (15) Development of a business plan for an emerging business opportunity. Accounting for control purposes, operations management, designing organizational structures, and managing people to achieve organizational goals. Prereq: BA 613.
The following 700-level courses are offered only through the Oregon Executive M.B.A. Program.
705 Reading and Conference: [Topic] (1–6R)
707 Seminar: [Topic] (1–6R)
708 Workshop: [Topic] (1–6R)
710 Experimental Course: [Topic] (1–9R)
711 Legal Environment of Business (4) Analysis of government policy and the legal environment in which business operates; the effects of law, government policy, and social forces on the formulation of business strategy and decision-making.
712 Financial Accounting and Reporting (4) Preparation, interpretation, and use of external financial statements and reports. Covers basic accounting principles, recording and reporting techniques underlying valuation and income determination.
713 Applied Statistics for Managers (3) Exposure to descriptive statistics, decision analysis, regression analysis, and forecasting. Emphasis on when and how to use statistics. Integrates statistical tools used to analyze business data with microcomputers.
714 Managerial Accounting (3) Introduction to cost accounting terminology; costing strategies, nontraditional costing systems, activity-based costing and product-service costing applications.
715 Managerial Economics (4) Covers micro- and macroeconomic analyses and the concepts of cost, demand, profit, and competition. Examines monetary and fiscal policy, the Federal Reserve System, and money and capital markets.
716 Managing Organizations (2) Organizations as complex social systems; leadership; managing individuals, groups, and teams; formal and informal processes and systems.
717 Marketing Management (4) Examines marketing analysis and planning necessary to develop marketing plans and strategies for a product-line. Includes basic marketing concepts and philosophies and brief exposure to macromarketing strategies.
718 Financial Analysis (4) Covers objectives, tools, methods, and problems of financial management. Includes fund acquisitions, dividend policy, capital acquisitions, taxes, mergers, and investment banking.
719 Marketing Strategy (2) Marketing strategies for product-service introduction, growth, maturity, and decline; managing product-service innovation and development; brand equity, relationship marketing.
720 Financial Markets and Corporate Strategy (4) Advanced topics in firm valuation (e.g., acquisitions, restructuring) and financial risk management (e.g., hedging, derivatives, foreign projects) as related to corporate strategy.
721 Managing in the Future (4) Examines the role of leadership, organizational learning, and whole systems theory for managing organizations in the future.
722 Human Resource Management (2) Examines how to attract, retain, motivate, and manage people in organizations.
723 Formulating Corporate Strategy (5) Focuses on how corporations choose to compete. Covers the analytical techniques and planning models appropriate for making this fundamental decision.
724 Operations Strategy (2) Examines methods and processes for providing a competitive advantage through continuous quality and process improvements, supplier management, and efficient production of products and services.
725 Implementing Corporate Strategy (2) Uses problems and cases to examine the implementation of corporate strategy, the strategy process and cycle, and implementation methods.
726 Global Business (4) Examines global competition and strategy, regional economic integration, cross-cultural challenges, foreign market entry, international joint ventures and strategic alliances, international dimensions in functional areas of business.
728 Information Systems (2) Provides understanding of how to use information technology effectively for progressive growth of organizations. Exposure to key concepts and timely issues related to selection and deployment of information technology applications.
740 Capstone Business Project (1–9R) Focuses on integration of functional areas of business. Includes writing a plan that applies knowledge and develops a course of action to accomplish organizational objectives. Offered only to students in the second year of the Oregon Executive M.B.A. program. R thrice for a maximum of 9 credits.
Business Environment Courses (BE) [back to top]
199 Special Studies: [Topic] (1–5R)
325 Global, Legal, Social Environment of Business (4) Legal and ethical regulations of business organizations—including their human resource, finance, production, marketing, and environmental functions—in the United States and internationally.
401 Research: [Topic] (1–21R)
405 Reading and Conference: [Topic] (1–21R)
406 Special Problems: [Topic] (1–21R)
407 Seminar: [Topic] (1–4R)
409 Practicum: [Topic] (1–21R)
410/510 Experimental Course: [Topic] (1–4R)
503 Thesis (1–16R)
601 Research: [Topic] (1–16R)
603 Dissertation (1–16R)
605 Reading and Conference: [Topic] (1–16R)
607 Seminar: [Topic] (1–5R)
608 Special Topics: [Topic] (1–12R)
609 Practicum: [Topic] (1–16R)
610 Experimental Course: [Topic] (1–5R)
Decision Sciences Courses (DSC) [back to top]
199 Special Studies: [Topic] (1–5R)
240 Managing Business Information (4) Data-oriented approaches for structuring and analyzing information, with applications in the traditional functional areas of business, emphasizing modern techniques for developing fact-based decision models.
330 Business Statistics (4) Computer-aided business applications of hypothesis testing, simple linear regression. Introduction to multiple regression and nonparametric techniques. Blocked and completely randomized one- and two-factor experimental designs. Students cannot receive credit for both DSC 330 and DSC 330H.
330 (H) Business Statistics (4) Review of hypothesis testing and confidence intervals. Regression analysis: computer-aided model formulation and diagnostic testing. Making decisions under uncertainty. Open only to students in the LCB honors program. Students cannot receive credit for both DSC 330 and DSC 330H.
335 Operations Management (4) Concepts and applications of operations management. Use of information technology in operations. Topics include forecasting, quality, supply chain management, information systems in operations management, and planning and scheduling. Pre- or coreq: DSC 330. Students cannot receive credit for both DSC 335 and DSC 335H.
335 (H) Operations Management (4) Planning and control of manufacturing and service operations with an emphasis on supply chain management. Pre- or coreq: DSC 330 or 330H. Open only to students in the LCB honors program. Students cannot receive credit for both DSC 335 and DSC 335H.
340 Business Information Systems (4) Explores standard protocols for describing and modeling business information and processes; techniques for designing management information systems; criteria for analyzing firms’ implementations of information technology. Students cannot receive credit for both DSC 340 and DSC 340H.
340 (H) Business Information Systems (4) See DSC 340. Open only to students in the LCB honors program. Students cannot receive credit for both DSC 340 and DSC 340H.
401 Research: [Topic] (1–21R)
403 Thesis (1–6R)
405 Reading and Conference: [Topic] (1–3R)
406 Special Problems: [Topic] (1–4)
407 Seminar: [Topic] (1–4)
409 Practicum: [Topic] (1–6R)
410/510 Experimental Course: [Topic] (1–4R) A recent topic is Multivariate Statistical Methods.
433/533 Information Analysis for Managerial Decisions (4) Leveraging information to manage risk and improve decisions; data-driven approaches for discovering business trends and strategic opportunities, including techniques for data-mining and analyzing empirical data. Prereq: DSC 330; DSC 340 or 340H.
444/544 Business Database Management Systems (4) Techniques for structuring and storing business data; primary focus on relational database theory, with applied skills for business users, including data warehouses, reporting, and normalization. Prereq: DSC 340 or 340H.
466/566 Project and Operations Management Models (4) Frameworks and solutions for managing complex projects and operations; implementing optimal strategies for producing profitable new products and services in the competitive global business environment. Prereq: DSC 340 or 340H. Not offered 2007–8.
477/577 Supply-Chain Operations and Information (4) Strategic and tactical issues pertaining to the distribution and delivery of products and services. Methodologies and systems for designing, tracking, and managing complex global operations. Prereq: DSC 340 or 340H.
488/588 E-Business (4) Fundamental principles of electronic business; effect of e-business on business strategies, processes, customers, and suppliers; assessing the impact of e-business technologies on firm performance. Prereq: DSC 340 or 340H.
503 Thesis (1–16R)
601 Research: [Topic] (1–16R)
603 Dissertation (1–16R)
605 Reading and Conference: [Topic] (1–3R)
607 Seminar: [Topic] (1–3R)
608 Special Topics: [Topic] (1–12R)
610 Experimental Course: [Topic] (1–5R)
635 Applied Regression Analysis (3) Theory and application of least-squares regression including model selection and diagnostics. Emphasis on managerial applications and decision-making. Prereq: completion of first-year M.B.A. core.
Finance Courses (FIN) [back to top]
199 Special Studies: [Topic] (1–5R)
240 Survey of Real Estate (4) Basics of buying, selling, and leasing real estate. Overview of real estate law, commercial and residential brokerage, real estate financing, and real estate administration. Not open to business majors or prebusiness majors with junior standing.
281 Personal Finance (4) Overview of lifetime personal financial strategies. Topics include financial goals and building net worth, major purchasing decisions, credit use, tax planning, retirement, and estate planning. Not open to business majors or prebusiness majors with junior standing.
283 The Stock Market and Investing (4) Investments and the stock market, securities and approaches to security selection, portfolio composition and structure. Not open to business majors, prebusiness majors with junior standing, or students who have credit for FIN 380.
311 Economic Foundations of Competitive Analysis (4) Analysis of market competition and its relation to product cost and pricing decisions by the firm. Students may receive credit for only one of EC 311, FIN 311, or FIN 311H.
311 (H) Economic Foundations of Competitive Analysis (4) Analyzes the competitive structure of markets and industries. Focuses on the relationships among cost, pricing strategy, and economic profit in competitive environments. Open only to students in the LCB honors program. Students may receive credit for only one of EC 311, FIN 311, or FIN 311H.
316 Financial Management (4) Corporate financial planning, selection among alternative investment opportunities, analysis of risk, funds acquisition, and long-term financing. Students cannot receive credit for both FIN 316 and FIN 316H.
316 (H) Financial Management (4) Covers the fundamental tools and concepts of finance, including the evaluation of investment opportunities and the relation between risk and return. Open only to students in the LCB honors program. Students cannot receive credit for both FIN 316 and FIN 316H.
380 Financial Markets and Investments (4) Financial markets and security investment decisions, analysis of risk and return, portfolio policies for individual and institutional investors, financial instruments. Prereq: FlN 316.
401 Research: [Topic] (1–21R)
403 Thesis (1–12R)
405 Reading and Conference: [Topic] (1–21R)
406 Special Problems: [Topic] (1–4)
407 Seminar: [Topic] (4)
409 Practicum: [Topic] (1–12R)
410/510 Experimental Course: [Topic] (1–4R)
462 Derivative Markets and Financial Institutions (4) Valuation of financial derivatives, methodologies for identifying firms’ risk exposures, the role of risk management and financial derivatives in corporate strategy, and analysis of financial institutions. Prereq: FIN 380.
463 International Finance (4) Analysis of currency exchange rates, balance of payments; management of foreign exchange risk; risk and return in international investment. Prereq: FIN 316.
473 Financial Analysis and Valuation (4) Topics include working capital management, advanced capital budgeting, dividend policy, financing policy, lease financing, business valuation, and corporate acquisitions. Prereq: FIN 380.
503 Thesis (1–16R)
601 Research: [Topic] (1–16R)
603 Dissertation (1–16R)
605 Reading and Conference: [Topic] (1–12R)
607 Seminar: [Topic] (1–5R)
608 Special Topics: [Topic] (1–12R)
610 Experimental Course: [Topic] (1–5R)
663 International Finance and Investment (3) International monetary system and its implications for exchange rate determination. Determinants of foreign investments, characteristics of international financial institutions, and the relationship between international and domestic markets. Prereq: completion of first-year M.B.A. core.
667 Corporate Risk Management (3) Analysis of tools for corporate risk management. Includes options, futures, swaps, and value-at-risk; theoretical rationales of corporate risk management; and management of asset and liability exposures by financial institutions. Prereq: FIN 683. Not offered 2007–8.
671 Advanced Financial Management (3) Application of financial principles to problems of valuation, capital budgeting, and financial policy. Prereq: completion of first-year M.B.A. core.
673 Problems in Finance (3) Cases dealing with financial analysis, working-capital management, valuation, and firm investment and financing decisions. Prereq: completion of first-year M.B.A. core.
683 Concepts of Investments (3) Securities markets; risk-return characteristics of investment media; concepts of security analysis; investment and portfolio strategies of individual and institutional investors. Prereq: completion of first-year M.B.A. core.
Management Courses (MGMT) [back to top]
199 Special Studies: [Topic] (1–5R)
321 Managing Organizations (4) Roles of managers in planning, organizing, leading, and controlling organizations in a competitive global environment. Role of work teams and project management. Students cannot receive credit for both MGMT 321 and MGMT 321H.
321 (H) Managing Organizations (4) Explores principles of management in the context of current management practice. Nature of the manager’s job in dynamic and complex environment. Cases, group project and intensive class interaction. Open only to students in the LCB honors program. Students cannot receive credit for both MGMT 321 and MGMT 321H.
335 Launching New Ventures (4) Skills, behaviors, and knowledge necessary for creating and growing new ventures. Evaluating opportunities, developing growth strategies, obtaining venture financing, intellectual property, and building a management team. Prereq: MGMT 321.
401 Research: [Topic] (1–21R)
405 Reading and Conference: [Topic] (1–21R)
406 Special Problems: [Topic] (1–4)
407 Seminar: [Topic] (4)
409 Practicum: [Topic] (1–21R)
410/510 Experimental Course: [Topic] (1–4R)
415 Human Resources Management (4) Management of employee relations by an organization. Hiring and developing a productive work force in the context of the legal and competitive environment. Prereq: MGMT 321.
417 Negotiation Strategies (4) Introduction to negotiation theory, distributive and integrative bargaining techniques, and alternative dispute resolution. Uses workshop format for in-class negotiation simulations. Prereq: MGMT 321.
420 Managing in a Global Economy (4) Economic, political and cultural challenges facing international managers. Topics include developing competitive global strategies and organizations, international negotiations, building strategic alliances, cross-cultural teams, and international staffing. Pre- or coreq: MGMT 321 or equivalent.
455 Business Planning for Entrepreneurs (4) Students research a business opportunity; produce a professional start-up business plan that includes market analysis, cash flow analysis, and financial pro formas. Prereq: ACTG 340, MKTG 445, BA 453.
503 Thesis (1–16R)
601 Research: [Topic] (1–16R)
603 Dissertation (1–16R)
605 Reading and Conference: [Topic] (1–16R)
607 Seminar: [Topic] (1–5R)
608 Special Topics: [Topic] (1–16R)
609 Practicum: [Topic] (1–16R)
610 Experimental Course: [Topic] (1–5R) Recent topics include Sustainable Business Development and Venture Launch.
611 Managing Competitive Organizations (3) Problems of managing people and groups in complex organizations. Behavioral science applications to decision-making, organization design, motivation and leadership, cultural diversity, political and symbolic behavior in organizations. Not offered 2007–8.
615 Leadership (3) Skills that managers need to be effective leaders in organizations. Includes communicating, problem solving, influencing, motivating, resolving conflict, and delegating.
620 Managing Global Business (3) Focuses on the problems of operating across multiple political and cultural boundaries. Possible topics include corporate strategy, the role of multinational corporations, and international joint ventures.
623 Negotiation (3) Negotiation theory including distributive and integrative bargaining techniques, economic complements, game theory, and alternative dispute resolution. Extensive in-class negotiation simulations.
625 New Venture Planning (3) Students identify and research a business opportunity; develop and present a professional start-up business plan that includes market, competitor, cash flow, and financial analyses.
670 Research Methods in Organizations (3) Procedures for interpreting behavioral research in organizational settings. Design of research projects, including problem definition, theory building, selection of a sample measurement, data analysis, and ethical considerations. Prereq: MGMT 611 or equivalent.
671 Management Theory and Research (3) Overview of management theory and research, including classic works in the field and contemporary challenges. Doctoral students only.
690 Management Proseminar (1) Contemporary issues in management research. Includes visiting speakers, resident faculty members, and doctoral students discussing their research.
Marketing Courses (MKTG) [back to top]
19 Special Studies: [Topic] (1–5R)
311 Marketing Management (4) Product, price, promotion, and distribution decisions in consumer and industrial markets. Market segmentation, product positioning for goods and services. Marketing strategy and management. Product life cycles. Students cannot receive credit for both MKTG 311 and MKTG 311H.
311 (H) Marketing Management (4) Explores marketing strategy and tactics for profit and nonprofit organizations including start-ups and global firms. Uses cases and projects; requires intense student participation. Open only to students in the LCB honors program. Students cannot receive credit for both MKTG 311 and MKTG 311H.
390 Marketing Research (4) Design, implementation, analysis, interpretation, and reporting of research for marketing decisions. Hands-on experience with techniques for data collection, statistical data analysis, and communication of results. Prereq: MKTG 311.
401 Research: [Topic] (1–21R)
405 Reading and Conference: [Topic] (1–21R)
406 Special Problems: [Topic] (1–4)
407 Seminar: [Topic] (4)
409 Practicum: [Topic] (1–21R)
410/510 Experimental Course: [Topic] (1–4R)
420 Marketing Communications (4) Advertising, sales promotions, public relations, and personal selling. Emerging communication media. Legal regulations and ethical considerations in mass media advertising. Media planning and promotional budgets. Prereq: MKTG 311.
425 Strategic Business-to-Business Relationships (4) Managing business-to-business relationships to deliver customer value. Supply chain, distribution, consulting, service, sales relationships. Integrating demand and supply within and across firms. Prereq: MKTG 311.
435 Consumer Behavior (4) Applications of social science concepts to the understanding of consumers and to the optimal delivery of products and services. Prereq: MKTG 311.
445 New Product Development (4) Techniques for analyzing and developing new markets. Pricing, communicating, and distributing new products or services with limited resources. Developing marketing plans for new ventures. Prereq: MGMT 311.
470 International Marketing (4) Analysis and development of marketing strategy and tactics for multinational and global markets. Prereq: MKTG 311.
490 Marketing Strategy (4) Capstone marketing course. Primary focus on developing and implementing marketing strategies and determining their impact on customer satisfaction and profitability. Prereq: MKTG 390; MKTG 420 or SBUS 452.
503 Thesis (1–16R)
601 Research: [Topic] (1–16R)
603 Dissertation (1–16R)
605 Reading and Conference: [Topic] (1–16R)
607 Seminar: [Topic] (1–5R)
608 Special Topics: [Topic] (1–12R)
609 Practicum: [Topic] (1–16R)
610 Experimental Course: [Topic] (1–5R) Recent topics include New Product Development, Demand and Supply Chain Management.
660 Marketing Research (3) Marketing research as a tool for decision-making. Planning research projects; design, measurement, experimental and nonexperimental techniques, analysis and interpretation of data; reporting research results. Prereq: completion of first-year M.B.A. core.
665 Marketing Strategy (3) Relationship between marketing and other functional areas of a business. Emphasis on case analysis as a means of acquiring both planning and operational skills. Prereq: completion of first-year M.B.A. core.
687 Theory and Research in Marketing Management (3) Application of marketing concepts and of economics, management science, and behavioral science to the management of the product, price, promotion, and distribution variables. Prereq: doctoral standing.
689 Theory and Research in Consumer Behavior (3) The applicability of behavioral theories and methodologies to the understanding of the consumption process. Prereq: doctoral standing.
Sports Business Courses (SBUS) [back to top]
199 Special Studies: [Topic] (1–4R)
401 Research: [Topic] (1–4R)
405 Readings and Conference: [Topic] (1–4R)
406 Special Problems: [Topic] (4)
407 Seminar: [Topic] (4)
409 Practicum: [Topic] (1–4R)
410/510 Experimental Course: [Topic] (1–4R) Recent topics include Sports Economics, International Sport, and Sport and Technology.
450 Sports Marketing (4) Essentials of effective sports marketing. Includes research, segmentation, product development, pricing, licensing, and communication channels such as advertising, sales promotion, and publicity. Prereq: MKTG 311.
452 Sports Sponsorship (4) Detailed consideration of the relationship between sports and corporate sponsorship programs. Focuses on alignment marketing, sponsor value, and sponsorship evaluation. Prereq: SBUS 450.
453 Law and Sports Marketing (4) Law and sports marketing, including contracts, legal aspects of licensing, relations with agents, intellectual properties law. Public policy issues. Prereq: SBUS 450.
455 Financing Sports Business (4) Revenue sources for sports organizations. Includes conventional sources (e.g., tax support, bonds, ticket, media, concession sales) and innovations (e.g, initial public offerings, seat licenses, naming rights). Prereq: SBUS 450 or equivalent
601 Research: [Topic] (1–4R)
605 Reading: [Topic] (1–4R)
607 Seminar: [Topic] (1–4R)
608 Special Topics: [Topic] (1–4R)
609 Practicum: [Topic] (1–4R)
610 Experimental Course: [Topic] (3R) A recent topic is Case Studies in Sports Business.
650 Marketing Sports Properties (3) Examines essentials of effective sports marketing. Includes product or property development, legal aspects, segmentation , pricing, and communication channels (e.g., broadcast media). Prereq: completion of first-year M.B.A. core.
652 Sports Sponsorship Alliances (3) Detailed consideration of the relation between sports, law, and corporate sponsorship programs. Focuses on alignment marketing issues, strategic communication through sponsorship, sponsor value, and sponsorship valuation. Prereq: completion of first-year M.B.A. core.
653 Legal Aspects of Sports Business (3) Examines social responsibility and legal concepts in sports management including constitutional regulatory powers, individual participation rights, drug testing, antitrust, labor rights, intellectual property rights, sponsorships, product and event liability.
655 Economic Aspects of Sports (3) Comprehensive coverage of traditional and innovative revenue methods available to sports organizations from public and private sources. Detailed consideration of venue-based income sources (e.g., premium seating, permanent seat licenses). Prereq: completion of first-year M.B.A. core.
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