James C. Bean, Harry B. Miller Professor of Business (operations research); dean. B.S., 1977, Harvey Mudd; M.S., 1979, Ph.D., 1980, Stanford. (2004)

Grant J. Castner, instructor (e-commerce, technology options, IT governance and control). B.Com., 1994, postgraduate commerce honours, 1996, LL.B., 1998, Queens­land. (2002)

William E. Daley, senior instructor (information technology). B.S., 1990, M.B.A., 1995, Oregon State. (1995)

Yue Fang, associate professor (financial econometrics, forecasting, time series analysis). B.A., 1984, M.A., 1987, Tsinghua; M.S., 1994, Ph.D., 1996, Massachusetts Institute of Technology. (1996)

John C. Goodale, assistant professor (operations management, service systems, work-force scheduling). B.S., 1988, Michigan State; M.B.A., 1991, Ph.D., 1996, Utah. (2002)

Sergio Koreisha, Philip H. Knight Professor of Business (forecasting, time series analysis, econometric modeling). B.S., 1974, M.Engr., 1975, California, Berkeley; D.B.A., 1980, Harvard. (1980)

Nagesh N. Murthy, associate professor (supply chain management, revenue management, new product development). B.E., 1982, M.M.S., 1983, Birla Institute of Technology; M.S., 1988, M.A., 1994, Ph.D., 1997, Ohio State. (2003)

Michael Pangburn, assistant professor (supply chains, information management, operations management). B.S., 1990, Virginia Polytechnic Institute and State University; M.S., 1993, Ph.D., 1997, Rochester. (2002)

Iain Pardoe, associate professor (statistical modeling, regression analysis, multivariate methods). B.S., 1992, Birmingham; M.S., 1999, Ph.D., 2001, Minnesota. (2001)

Emeriti

James E. Reinmuth, professor emeritus. B.A., 1963, Washington (Seattle); M.S., 1965, Ph.D., 1969, Oregon State. (1967)

Larry E. Richards, associate professor emeritus. B.A., 1962, M.B.A., 1963, Washington (Seattle); Ph.D., 1969, California, Los Angeles. (1966)

Finance Faculty [back to top]

Julian D. Atanassov, assistant professor (financial management, international finance, corporate governance). B.A., 1992, Sofia; M.A., 1998, Manchester; Ph.D., 2006, Michigan, Ann Arbor. (2006)

Deborah J. Bauer, instructor (investment strategies, competitive analysis). B.S. 1997, Bryant; M.S., 2001, Oregon. (2001)

John M. R. Chalmers, associate professor (financial management, investments). B.A., 1985, Middlebury; M.S., 1992, Ph.D., 1995, Rochester. (1996)

Larry Y. Dann, Richard W. Lindholm Professor of Finance and Taxation (financial management). B.S., 1967, Northwestern; M.B.A., 1969, Harvard; Ph.D., 1980, California, Los Angeles. (1977)

Diane DelGuercio, associate professor (international finance, investments). B.A., 1986, California, Santa Barbara; M.A., 1989, Ph.D., 1994, Chicago. (1994)

Jennifer M. Ellis, instructor (microeconomics, international finance, monetary economics). B.A., 1977, M.A., 1978, Essex; Ph.D., 1992, Oregon. (1997)

Ali Emami, instructor (international finance, financial institutions). B.S., 1972, National University of Iran; M.S., 1980, Oregon; Ph.D., 1988, Oregon State. (1991)

Roberto C. Gutierrez Jr., assistant professor (investments). B.S., 1992, Tulane; Ph.D., 1999, North Carolina, Chapel Hill (2003)

Woodrow Johnson, assistant professor (investments). B.A., 1992, Utah State; M.S., 1994, Tennessee; M.Phil., 1999, Ph.D., 2002, Columbia. (2002)

Wayne H. Mikkelson, Roger Engemann Professor of Finance (financial management, investments). B.A., 1974, Macalester; M.S., 1978, Ph.D., 1980, Rochester. (1984)

M. Megan Partch, John B. Rogers Professor of Banking and Finance (financial management). B.A., 1971, Carleton; M.B.A., 1976, Ph.D., 1981, Wisconsin, Madison. (1981)

Jonathan M. Reuter, assistant professor (financial management, investments). B.A., 1995, Johns Hopkins; Ph.D., 2002, Massachusetts Institute of Technology. (2003)

Philip J. Romero, professor (economics). B.A., 1983, Cornell; M.A., 1984, Ph.D., 1988, RAND Graduate. (1999)

Jeanne S. Wagenknecht, instructor (competitive analysis, investment strategies, personal finance). B.S., 1973, M.S., 1974, Ph.D., 1976, Illinois. (1994)

Emeriti

Jerome J. Dasso, professor emeritus. B.S., 1951, Purdue; M.B.A., 1952, Michigan; M.S., 1960, Ph.D., 1964, Wisconsin, Madison. (1966)

Michael H. Hopewell, associate professor emeritus. B.A., 1963, M.B.A., 1967, Ph.D., 1972, Washington (Seattle). (1969)

George A. Racette, associate professor emeritus. B.A., 1966, Stanford; M.B.A., 1967, Michigan; Ph.D., 1972, Washington (Seattle). (1974)

Leadership and Communication Center Faculty [back to top]

Ron C. Bramhall, instructor (persuasive communication, team development, experiential education). B.S., 1989, Texas at Arlington; M.B.A., 2000, Oregon. (2003)

Anne M. Forrestel, instructor (marketing strategy, international marketing). B.A., 1972, M.S., 1974, M.B.A., 1985, Michigan, Ann Arbor. (1997)

Charles Kalnbach, instructor (organizational leadership, organizational performance improvement, instructional technology). B.A., 1991, Thomas Edison State; M.S., 1995, Indiana, Bloomington. (2003)

Ronald Severson, senior instructor (business communication, cross-cultural studies); director, business minor. B.A., 1979, Willamette; M.A., 1989, Oregon; Ph.D., 1999, Utah. (1996)

Jeffrey J. Stolle, instructor (ethics, critical thinking). B.A., 1990, St. Thomas (Minnesota); M.A., 1994, Vanderbilt; Ph.D., 2001, Oregon. (2007)

Management Faculty [back to top]

David T. Dusseau, Donald A. Tykeson Senior Instructor of Business (organizational behavior, international management). B.S., 1975, Ohio State; M.B.A., 1985, Ph.D., 1992, Oregon. (1992)

Susan R. Glaser, professor (organizational communication, corporate teamwork, participative leadership). B.S., 1970, M.A., 1974, Ph.D., 1976, Pennsylvania State. (1975)

Elizabeth Hjelm, instructor (business strategy, performance measurement, strategy implementation). B.A., 1980, Notre Dame; M.Mgmt., 1982, Northwestern. (2003)

Alan D. Meyer, Charles H. Lundquist Professor of Entrepreneurial Management (new ventures, organizational change and innovation, strategic management). B.A., 1968, M.B.A., 1970, Washington (Seattle); Ph.D., 1978, California, Berkeley. (1984)

Peter K. Mills, Gerald B. Bashaw Professor of Business (organization theory, service firms). B.S., 1970, M.B.A., 1971, California State, Long Beach; Ph.D., 1978, Stockholm; Ph.D., 1980, California, Irvine. (1995)

Anne Parmigiani, assistant professor (strategic management, supply-chain management, entrepreneurship). B.S., 1987, M.B.A., 1996, Pennsylvania State; Ph.D., 2003, Michigan, Ann Arbor. (2004)

Michael V. Russo, Charles H. Lundquist Professor of Sustainable Management (corporate policy and strategy, environmental management). B.S., 1979, Columbia; M.S., 1980, Stanford; M.B.A., 1986, Ph.D., 1989, California, Berkeley. (1989)

William H. Starbuck, courtesy professor in residence (organizational design, decision processes, research methods). A.B., 1956, Harvard; M.S. 1959, Ph.D., 1964, Carnegie Institute of Technology. (2005)

James R. Terborg, Carolyn S. Chambers Professor of Business (organizational psychology, organizational behavior). B.A., 1970, Calvin; M.S., 1972, Eastern Michigan; Ph.D., 1975, Purdue. (1980)

Emeriti

Warren B. Brown, professor emeritus. B.S., 1955, Colorado; M.S., 1957, Stanford; M.S., 1959, Ph.D., 1962, Carnegie-Mellon. (1967)

Eaton H. Conant, professor emeritus. B.S., 1956, M.S., 1958, Ph.D., 1960, Wisconsin, Madison. (1966)

Catherine M. Jones, professor emerita. B.A., 1937, Iowa State Teachers; M.S., 1945, Oregon; Ed.D., 1964, Colorado. (1946)

Richard T. Mowday, professor emeritus. B.S., 1970, San Jose; M.S., 1972, Ph.D., 1975, California, Irvine. (1977)
Frederick J. Seubert, associate professor emeritus. B.A., 1942, Baldwin-Wallace; B.M.E., 1946, Florida; M.B.A., 1947, Pennsylvania; Ph.D., 1954, Cornell.

Richard M. Steers, professor emeritus. B.A., 1967, Whittier; M.B.A., 1968, Southern California; Ph.D., 1973, California, Irvine. (1975)

Marketing Faculty [back to top]

David M. Boush, associate professor (marketing management, marketing research, consumer behavior). B.A., 1975, Wisconsin, Madison; M.B.A., 1977, Ph.D., 1988, Minnesota, Minneapolis. (1987)

Michael F. Dore, instructor (marketing, advertising); director, undergraduate honors. B.S., 1971, M.B.A., 1972, Southern California. (1996)

Marian Friestad, professor (consumer behavior, communications); associate dean, Graduate School. B.A., 1981, M.A., 1984, Ph.D., 1989, Wisconsin, Madison. (1987)

John Godek, assistant professor (product development, consumer behavior). B.S., 1987, U.S. Coast Guard Academy; M.B.A., 1993, Houston, Clear Lake; M.S., 2000, Ph.D., 2003, Michigan. (2003)

Susan L. Golicic, assistant professor (supply chain and marketing management). B.S., 1989, Wayne State; M.B.A., 1997, Ph.D., 2003, Tenneesee. (2003)

Dennis Howard, Philip H. Knight Professor of Business (sports marketing, consumer behavior). B.S., 1966, Oregon; M.S., 1968, Illinois; Ph.D., 1974, Oregon State. (1997)

Lynn R. Kahle, Ehrman V. Giustina Professor of Marketing (consumer behavior, communications). B.A., 1973, Concordia; M.A., 1974, Pacific Lutheran; Ph.D., 1977, Nebraska. (1983)

Robert Madrigal, associate professor (consumer behavior, sports marketing). B.A., 1976, M.A., 1979, California State, Chico; Ph.D., 1990, Oregon. (1995)

Mark M. Phelps, Donald A. Tykeson Senior Instructor of Business (business law, entrepreneurship law). B.S., 1972, J.D., 1975, M.B.A., 1980, Oregon. (1979)

Whitney R. Wagoner, instructor and industry analyst (sports marketing, corporate sponsorship, consumer promotions). B.S., 1996, Oregon; M.B.A., 2004, New York University. (2004)

Douglas L. Wilson, instructor (business and marketing plan development, market training). B.S., 1978, Oregon State; M.B.A., 1990, Oregon. (1994)

Peter Wright, Edwin E. and June Woldt Cone Professor of Business (consumer behavior, services marketing). B.A., 1966, North Carolina State; M.B.A., 1968, Virginia; Ph.D., 1971, Pennsylvania State. (1997)

Jun Ye, assistant professor (marketing strategy, services marketing). B.S., 1992, Xi’an Jiaotong University, China; M.S., 2000, Xiamen University, China; Ph.D., 2006, Case Western Reserve. (2006)

Emeriti

Gerald S. Albaum, professor emeritus. B.A., 1954, M.B.A., 1958, Washington (Seattle); Ph.D., 1962, Wisconsin, Madison. (1969)

Roger J. Best, professor emeritus. B.S.E.E., 1968, California State Polytechnic; M.B.A., 1972, California State, Hayward; Ph.D., 1975, Oregon. (1980)

John H. Cunningham, assistant professor emeritus. B.S., 1956, Holy Cross; M.B.A., 1964, Michigan State; Ph.D., 1981, Oregon. (1981)

Del I. Hawkins, professor emeritus. B.B.A., 1966, M.B.A., 1967, Ph.D., 1969, Texas. (1970)

Stuart U. Rich, professor emeritus. B.A., 1942, Wabash; M.B.A., 1950, D.B.A., 1960, Harvard. (1963)

The date in parentheses at the end of each entry is the first year on the University of Oregon faculty.

About the College [back to top]

The business college was established in 1914 as the School of Commerce. The name was changed to the School of Business Administration in 1921, then to the College of Business Administration in 1967. It was renamed the Charles H. Lundquist College of Business in 1994. All of its academic programs are accredited by the Association to Advance Collegiate Schools of Business International—the undergraduate program since 1923, the graduate since 1962. The undergraduate and graduate accounting programs have separate accreditation.

The Charles H. Lundquist College of Business offers programs of study leading to bachelor’s degrees in accounting and business administration; a master of business administration; and master’s and doctoral degrees in accounting, decision sciences, finance, management, and marketing. These programs are designed to provide a broad education in business management augmented by expertise in specific business disciplines. The study of business is supported by a liberal education that provides perspective on the societal effect of economic activity, both domestic and international.

To meet its broad educational objectives, the college requires that undergraduate majors take approximately 50 percent of their academic work outside the college. Within the college, professional courses focus on leadership and communication, knowledge in specific business disciplines, cross-disciplinary integration of business strategies, and the responsibilities of business in society. This educational foundation provides students with a skill set facilitating the transition from the university to the business world.

The instructional programs of the college are offered in the Undergraduate School of Business and in the Graduate School of Management, which operates under the direction of the UO Graduate School.

The new, privately funded Lillis Business Complex dramatically increases the ability of the Lundquist College of Business to deliver a world-class business education to its students. Designed to complement the college’s team-based approach to teaching and learning, each space in the complex enhances and enriches the creative and experiential business curriculum.

Research

Faculty members in the Lundquist College of Business carry on active programs of research in the various disciplines of business. This research is often discussed in the classroom, and students have the opportunity to become involved in faculty projects.

Charles H. Lundquist College of Business Code of Professional Business Conduct: A Statement of Values

The Lundquist College of Business learning community is committed to a set of core values that guide members’ interactions with one another. These values are as important in the Lundquist College community as they are in the business community. They help define members’ actions in the community and what it means to be a business professional.

Integrity. Members of the Lundquist College community act with integrity and honesty, qualities that are essential in providing a basis for trust and go to the core of what is expected from business professionals.

Respect. Members of the community convey respect for the dignity of others. Relationships are based on mutual respect. Differences of opinion are discussed openly and civilly. These discussions focus on issues and are presented in a courteous manner. Community members are sensitive to the impact of words and actions on others.

Openness. Members of the community are encouraged to exchange ideas freely within the bounds of reasonable behavior, recognizing that learning requires an open environment.

Responsibility. Members act publicly and accept responsibility for their actions, understanding that the community keeps them accountable for their dealings. Members deliver on commitments and promises made to others.

Teamwork. The Lundquist College community is stronger when members work as a team, fostering attitudes that encourage community members to give and receive constructive criticism and develop creative solutions to challenges.

Business Technology Center

Tony Saxman, Director

(541) 346-3814

The Business Technology Center is dedicated to serving the needs of students and faculty members. The center oversees five networked labs with ninety-five PCs and one Macintosh. This includes a thirty-two-seat classroom, a twenty-eight-seat classroom, a small-group lab, and two fifteen-seat labs. Accounts are available to students enrolled in a business course during the term of enrollment. Software includes web browsers, e-mail, Microsoft Office, and other software required for business classes. The center also offers digital scanners and digital still and video cameras. Black-and-white and color printers can produce images up to 12-by-18 inches. Limited support for hardware and software is available from in-house technicians. Remote access to the LCB network and access to shared network drives is available to students and faculty members with technology center accounts. Wireless access to the Internet is available throughout the Lillis Business Complex, and all Lillis classrooms are enhanced to provide a computer, network, interactive, and presentation capability.

James H. Warsaw Sports Marketing Center

Paul Swangard and James R. Terborg, Codirectors

(541) 346-3262

The mission of the Warsaw Sports Marketing Center is to understand and advance sports marketing and sports business leadership through research, education, and interaction between students, faculty members, and successful sports business professionals. As the first endowed sports marketing program in a college of business at a major public university, the Warsaw center supports curricula that lead to a concentration in sports business for the bachelor’s degree program and to a sports business concentration area in the M.B.A. degree program. Sports business courses cover such topics as sponsorship, law, event marketing, international sports marketing, and sports finance. The center organizes research, sports-industry internships, guest speakers, and a variety of nonclassroom experiences for students. Each year, the nationally recognized Women in Sports Business Symposium, hosted by the center, draws the top female sports executives to Eugene.

Leadership and Communication Center

Ron Bramhall, Anne Forrestel, Charles Kalnbach, and Ron Severson, Codirectors

(541) 346-6139 or -6164

Developing leadership and communication skills is an ongoing process that spans classroom and extracurricular experiences. The Leadership and Communication Center exemplifies the Lundquist College’s continuing commitment to developing leaders. The center is a resource for faculty members and students working to improve or expand leadership capabilities, business writing and presenting skills, team processes, and practical learning opportunities.

Lundquist Center for Entrepreneurship

Randy Swangard and Alan D. Meyer, Codirectors

(541) 346-3420

Developing new ideas, solving problems, and taking an innovative approach to business is what entrepreneurship is all about. The Lundquist Center for Entrepreneurship (LCE) helps students develop the tools, skills, and abilities to turn dreams into reality, whether the dream is working for a Fortune 500 company or starting a business. Courses, internships, Entrepreneurs on Campus, and student-run clubs offer opportunities to develop entrepreneurial skills, attitude, and knowledge. The center’s New Venture Championship is recognized as one of the top two business-plan competitions in the world. By creating opportunities for participants to gain from the experience and wisdom of successful entrepreneurs, the LCE program helps make students more competitive in tomorrow’s business world.

Office of External Affairs

Christopher D. Murray, Associate Dean for Development and External Affairs

(541) 346-3370

This office pursues and secures private support for the college, engages and involves the college’s alumni, and communicates the college’s messages to its constituents. It accomplishes these goals through alumni programs, corporate and foundation relations, fundraising, public relations, and publications.

Departments in the College [back to top]

Department heads may be reached though the undergraduate Advising Office.

Accounting

David A. Guenther, Department Head

Accounting students are highly recruited by a variety of organizations—taking positions in public accounting firms, industry, and government. Accountants deal with issues ranging from the design of information systems to the formulation of acquisition strategies. Given the growing internationalization of business, career paths can even lead to exciting opportunities abroad. Accounting graduates of the University of Oregon include Phil Knight, Nike cofounder and chairman, and Charles H. Lundquist, the namesake of the UO business college.

The challenging curriculum emphasizes the development of skills in problem solving, analytical reasoning, and written and oral communication. Students participate in various real-world projects and obtain considerable computer experience. The relatively small size of the program allows meaningful student-faculty interaction. The Department of Accounting is one of only 120 accounting programs accredited by AACSB International.

The accounting major is described under Major Requirements in the Undergraduate Programs section of this catalog.

Decision Sciences

Sergio Koreisha, Department Head

The undergraduate curriculum in the Department of Decision Sciences is designed for students who want to prepare for a career in applied statistics, operations management, management ­information systems, or a management career with a strong emphasis in these areas.

The Department of Decision Sciences offers an undergraduate concentration in information systems and operations management. These courses introduce the major concepts and techniques of analytic decision making, information technology, supply chain operations, and ­e-­business. To support these topics, the depart­ment also offers courses in statistics.

Finance

Wayne H. Mikkelson, Department Head

The Department of Finance offers courses in finance and business economics. The curriculum is designed to impart an understanding of the principles of finance and to provide students with analytical training. Courses on financial institutions and markets, financial management, and investments provide an understanding of the application of financial analysis and decision making to the solution of business problems.

The department offers a concentration in finance for the undergraduate major in business administration. The concentration in finance is described under Major Requirements in the Undergraduate Programs section of this catalog.

Management

Michael V. Russo, Department Head

Department of Management courses prepare students for the challenges of managerial responsibility in private and public organizations. They are useful for students who want to develop general management skills that can be applied in a variety of contexts, ranging from new business start-ups to global businesses. Management courses also serve students who are concentrating in other areas of business and who recognize the importance of developing management and leadership skills to enhance their chances for career advancement. Courses focus on such critical management and leadership skills as launching new business ventures, negotiation and conflict resolution, managing in dynamic and changing environments, and international management.

The entrepreneurship concentration prepares students for careers in entrepreneurially driven firms. Examples include new and rapidly growing firms, technology-oriented firms, and family businesses. Special attention is given to venture creation, the unique problems encountered by firms that are growing, and the way sound business principles and strategies can be adapted to fit this environment.

Marketing

Dennis Howard, Department Head

The Department of Marketing provides undergraduates with concentration areas in marketing and sports business.

The marketing concentration provides preparation for careers in marketing management. Examples of such careers include advertising, professional selling, distribution, and marketing research. Special attention is given to the contributions of the social sciences and of quantitative methods to the study of marketing. The program includes courses on marketing research and strategy, business-to-business relationships, and consumer behavior.

The sports business concentration addresses the use of sports to market goods and services. The successful sports marketer must understand business principles and have a strong sense of how value is created through marketing programs tied to athletes, teams, leagues, and organizations. The concentration presents a rigorous academic curriculum in such areas as sponsorship, sports law, and communications while paying close attention to industry practices and trends. Students who choose this concentration prepare for careers in team marketing, sponsor relations, event marketing, and league operations.

These concentrations are described under Major Requirements in the Undergraduate Programs section of the catalog.