
This Is A Place Where Ideas Don’t Sit Still
Where What If?
Becomes Do It.
Where a Shoe Made for Speed Starts With a Waffle Iron

Coach Bill Bowerman is obsessed with building a better running shoe for his track and field athletes.


Hey Phil Knight!
One Sunday morning at breakfast, his eyes land on the waffle iron…



Nike’s 1971 Moon Shoe with Waffle Sole
Where Ideas Some Call Crazy
Change The Game.
Like This Tiny Fish That Saves Lives

In Eugene, Oregon in the late 1960s, UO molecular biologist George Streisinger walks out of a pet store with a fish and a question…

Can the zebrafish, with its see-through embryo, reveal how vertebrates develop and grow?

Streisinger gets to work in a WW2 Quonset hut-turned-zebrafish lab. Some say he’s wasting his time.
But he keeps on going.

George always wanted to do something big.
Lotte Streisinger, George’s spouse

A decade later, Streisinger makes history.
He clones a zebrafish, creating a powerful new way to study human genetics and diseases.

Today, the zebrafish is a cornerstone of biomedical research worldwide.

- Zebrafish unlocks secrets to fight Parkinson’s disease (PubMed)
- Zebrafish expose origins of childhood cancer (USA Today)
- Zebrafish is a powerful tool for precision medicine (PubMed)
- The boy was dying. Zebrafish helped save his life (STAT)
- Stem cell research gets huge boost from Australian zebrafish (The Guardian)
- New epilepsy drug discovered using zebrafish (Nature)
University of Oregon: the ‘Zebrafish Research Capital of the World’ (University of Oregon)

Where Unusual Ideas And The Audacity To Pursue Them
Move Mountains.
Where a Student Architect Grows the Future of Housing

The UO is fast-tracking housing production using sustainable mass timber from Oregon’s forests.

There’s one problem: Sound.
Timber resonates — upstairs, downstairs…

Oregon architecture major Charlotte Kamman has a theory:

Materials made from fungi may offer greener soundproofing solutions.

Her research compares the durability and soundproofing capacity of experimental panels.

Charlotte and professor Mark Fretz build a small-scale production and testing operation.

Their research could help make sustainable building the industry standard.

Charlotte’s not the only student who’s making things happen at the UO.
Product Design major Audrey Saing has launched Align, a postural aid that helps Special Olympics power lifters avoid injury.

Oregon student architects designed a temporary park pavilion for the City of Salem using recycled materials and a “kit of parts.” The pavilion can be rapidly assembled, disassembled, and moved to another location.

Environmental Studies major Victoria Sanchez and her peers researched and created proposals for new sustainable cities in the rapidly urbanizing Galapagos Islands as part of the UO’s Sustainable Cities and Landscapes program.

This Is A Place Where You See A Solution And Run With It
Because When Vision
Meets Velocity
The World Wins.
This is Oregon
