A siteless website

Here's the "in for a penny, in for a pound" approach to leveraging social networking tools. Modernista (advertising agency) manages its entire web presence with a blend of free user-driven sites -- Wikipedia, flickr, youtube, facebook, Google News, del.icio.us, etc..

Click the link within this post (http://modernista.com/7/index.php) and see what happens. Then try pasting the link into a new browser window.

Thanks to Kate at Innosight for passing this one along!