A siteless website

Here's the "in for a penny, in for a pound" approach to leveraging social networking tools. Modernista (advertising agency) manages its entire web presence with a blend of free user-driven sites -- Wikipedia, flickr, youtube, facebook, Google News, del.icio.us, etc..

Click the link within this post (http://modernista.com/7/index.php) and see what happens. Then try pasting the link into a new browser window.

Thanks to Kate at Innosight for passing this one along!

Facebook group shoots down new logo at Middlebury

At Middlebury College, 700 students joined a Facebook group to protest a new graphic identity. At Middlebury, that's approx. 1/3 of the entire student body.

from middleburycampus.com student weekly

Facebook petition sinks revamped logo by Derek Schlickeisen

Issue date: 9/12/07 Section: Focus

...snip... [VP for Communications] Michael McKenna said he was surprised by the swift response to the College's announcement - and by the power of Facebook.

"I was caught off guard by the strong reaction," he said. "Facebook was invented by some guys who lived down the hall from my son in college, and as a result I have always viewed it as student turf and not used it. But when I learned of the anti-logo group I did finally register."

For now, both designers and protestors seem happy with the College's decision the "Middlebury Leaf" be kept as a symbol for the $500 million campaign while a revised Middlebury seal - also designed by Chermayeff & Geismar - takes its place in other College correspondence.